All Features:

Beautifully designed to complement your viewing experience.

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.16

Designed with the environment in mind.

Sony TVs are engineered to deliver stunning designs with the environment in mind.

Designed with the environment in mind See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

[1] High luminance panel [2] Temperature distribution mapping

Extended color volume, now see every shade and hue.

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Trolamines Pro™ with a wide color spectrum delivers natural shades in every detail.